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Orlando Wood (author of Lemon) on why creative work has been losing its effectiveness

On Strategy Showcase

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The Importance of Looking Back

I think it's time to sort of reframe what new is. Sometimes it's only by looking back that you can find the sufficient energy to propel you forward. I mean this is what Rembrandt did you know he was looking back at Titian and Veronese and others. We shouldn't be afraid about of looking back at what what the greats have done, because that will give us inspiration and energy to move forward ourselves.

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