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Orlando Wood (author of Lemon) on why creative work has been losing its effectiveness

On Strategy Showcase

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The Loss of Characters in Orlando

Long running repeated recurring characters seem to be disappearing. Do you feel Orlando that that is a conscious decision that is being made? Or is it maybe a reflection of the current cultural mood. How do you think about it, why has that change happened?" That's an exceptionally good question, and you know I couldn't, I didn't know either," he said.

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