
Orlando Wood (author of Lemon) on why creative work has been losing its effectiveness
On Strategy Showcase
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The Strongest Predictors of Effectiveness Success
"My work points to a kind of advertising I suppose that has what I describe as character incident and place" "I think I've seen it often enough for it to to feel you know. That sort of work not only is great at capturing attention but getting people to to feel something you know," he says. 'Can the ad as it stands be described by answering the following three questions who's involved where does it happen'
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