The Different Methodologies of Millward Brown

Carson: Emotion is really at the front and center of our approach. We have a star system that, you know, enables us to give you a long term prediction from all of your advertising on air. And we tend to go for things that that we feel something positively,. You know, for the affecturistic you might call it. I'm familiar with Carson many of us are with with with brands such as Millward Brown but what makes them different? He says they place an emphasis on emotional response in their ads.