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2Bobs—with David C. Baker and Blair Enns chevron_right

Attribution Errors

Oct 20, 2021
30:26
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1
Introduction
00:00 • 3min
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2
The Fundamental Attribution Error
02:52 • 2min
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3
The Propit Attribution Error
05:19 • 3min
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4
Is There Too Much Structure in Your Attribution Environment?
08:03 • 2min
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5
Is There Away From the Sales Attribution Decision?
09:42 • 2min
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6
The Sales Attribution Air
11:21 • 2min
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7
The Art of Creative Entrapanership Podcast
13:44 • 3min
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8
How to Manage Salespeople
16:35 • 3min
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9
How Do You Translate This Into Account Management?
19:54 • 2min
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10
Are You Creating Those Conditions With the Compensation Plan for Your Account People?
21:37 • 2min
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11
How Do You Know How Well an Individual Is Doing?
23:21 • 3min
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12
The Sales Context Isn't All the Answer
26:06 • 2min
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13
Sales Attribution Is Really Messy
28:15 • 2min
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Where did the new client come from? Who gets credit? Should the new business person be involved in growing existing accounts? How should they, and/or the account people be compensated? Blair addresses all of these sales attribution questions.

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