2Bobs—with David C. Baker and Blair Enns cover image

Attribution Errors

2Bobs—with David C. Baker and Blair Enns

00:00

Is There Too Much Structure in Your Attribution Environment?

In an environment where there's not enough structure, people tend to be selfish with attribution. How much money you make can be impacted by whether you attribute the sales to the right person. It's a very human thing to want to do this for good and for bad reasons.

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