2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Attribution Errors

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Sales Attribution Is Really Messy

David Black: Sales training practice is really trying to turn people back into humans. He says it's not creating weird, super sales people as telling them to forget most of what they learned and be humans again. "Don't make the mistake of making some fundamental decisions like how you pay people"

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