AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Propit Attribution Error
When it comes to profit, only the profit of the company that counts. We're talking specifically about sales attribution. What matters from a profit point of view is just the one number from the combined entitis. Even though staffing is starting to line up along those two different entities, we're not attributing profit to any of those two entities. Its just the combined profit the matter.