3min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Attribution Errors

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Propit Attribution Error

When it comes to profit, only the profit of the company that counts. We're talking specifically about sales attribution. What matters from a profit point of view is just the one number from the combined entitis. Even though staffing is starting to line up along those two different entities, we're not attributing profit to any of those two entities. Its just the combined profit the matter.

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