2Bobs—with David C. Baker and Blair Enns cover image

Attribution Errors

2Bobs—with David C. Baker and Blair Enns

CHAPTER

How Do You Translate This Into Account Management?

"I don't think there should be incentives for individual performance. I think it just sets up the conditions for a civil war" "The same principles apply in account management," he says. 'You don't see incentive based compensation structures nearly as often, but there's still a lot of them'

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