Introduction

David Baker: In a lot of types of businesses, you just need to let go of the need for precise attribution. When somebody buys priceand creativity from us, part of the follow up is, hey, by the way, how did you hear about us? This just came up in a tea meeting week. They get forwarded to me. I don't do anything with it because i think it would be a mistake,. as the listener will learn as we get into this.