The User Research Strategist: UXR | Impact | Career

Episode 11: What are concepts tests & how to use them

Dec 12, 2022
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 2min
2
What Are Your Thoughts on Concept Testing?
02:21 • 3min
3
Concept Testing - What Is Concept Testing?
04:58 • 3min
4
What Is a Concept Test?
07:41 • 2min
5
Concept Testing and Usability Testing
10:06 • 2min
6
Concept Testing and the Discovery Phase
12:12 • 2min
7
Concept Testing Versus Other Methodologies
14:10 • 3min
8
Concept Testing - The Frankenstein Conversation
17:30 • 3min
9
Concept Testing vs Usability Testing
20:02 • 3min
10
AB Testing
23:16 • 2min
11
AV Testing Is Not a Concept Test
25:36 • 2min
12
Is There a Difference Between Preference Testing and Concept Testing?
27:33 • 2min