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Episode 11: What are concepts tests & how to use them

Dec 12, 2022
29:04
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1
Introduction
00:00 • 2min
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2
What Are Your Thoughts on Concept Testing?
02:21 • 3min
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3
Concept Testing - What Is Concept Testing?
04:58 • 3min
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4
What Is a Concept Test?
07:41 • 2min
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5
Concept Testing and Usability Testing
10:06 • 2min
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6
Concept Testing and the Discovery Phase
12:12 • 2min
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7
Concept Testing Versus Other Methodologies
14:10 • 3min
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8
Concept Testing - The Frankenstein Conversation
17:30 • 3min
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9
Concept Testing vs Usability Testing
20:02 • 3min
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10
AB Testing
23:16 • 2min
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11
AV Testing Is Not a Concept Test
25:36 • 2min
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12
Is There a Difference Between Preference Testing and Concept Testing?
27:33 • 2min
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In this episode, I walk through my definition of a pure concept test, when and how I use them as well as the common misconceptions I see between concepts tests and other methodologies




Comparative usability article



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