AV Testing Is Not a Concept Test

AV testing requires a very large percentage of your audience to see it so that you can properly compare these incremental changes. Concept testing is generally around like 15 to 25 people per segment. And then finally there's preference testing and I hate the word preference. There's just so many confounding variables about preference. It's often future based. Right. People people just like that we can't we can't make that decision.