
Episode 11: What are concepts tests & how to use them
The User Research Strategist: UXR | Impact | Career
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Concept Testing - What Is Concept Testing?
For me, concept testing is when you put early stage ideas in front of participants to determine which direction the team should go in. These tests really help you understand how people are feeling about your concepts or ideas. So my concept tests oftentimes have some sort of co-creation. I don't believe that a concept test is meant to determine one concept over the other.
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