Concept Testing Versus Other Methodologies

A lot of my concept tests tend to be moderated and they tend to be heavier on the qualitative side. I will ask questions like walk me through your overall impression. Have you seen a seen something similar? What do you think of this? Why or why not? How is that experience? What's confusing? What's missing? So asking those types of qualitative questions, you can also ask people how would you describe this to someone else so that you can get an understanding of what they're seeing from their own words.