#162: Bestselling author Daniel Pink shares science-based tactics to become a better persuader, whether its to sell a product, motivate yourself, or write an email pitch. This episode also addresses the misconception of coercion as persuasion, the significance of information asymmetry, strategies for handling rejection, the surprising truth about extroverts in sales, and so much more.

Daniel Pink is the author of several provocative, NYT bestselling books about business, work, creativity, and behavior. His books have won multiple awards, been translated into 44 languages, and sold millions of copies around the world.

Link to Full Show Notes: https://allthehacks.com/daniel-pink-persuasion

Partner Deals

LMNT: Free sample pack of my favorite electrolyte drink mix

NetSuite: Free KPI checklist to upgrade your business performance

Vuori: 20% off the most comfortable performance apparel I've ever worn

Indochino: 10% off my favorite bespoke suits and shirts (with code ALLTHEHACKS)

Pique Tea: 15% off delicious teas + a free quiver with 12 tea samples

MasterClass: Learn from the world's best with 15% off

For all the deals, discounts and promo codes from our partners, go to: allthehacks.com/deals

Resources Mentioned

Daniel Pink: Website | LinkedIn | Twitter | Newsletter | Podcast

• Book: To Sell is Human
• The Washington Post Column: Why Not
• Masterclass: Daniel Pink Teaches Sales and Persuasion

Amanda Ripley: High Conflict

Robert B Cialdini: Influence, New and Expanded: The Psychology of Persuasion

All the Hacks:

• Episode #40: The Power of Regret, Motivation and Good Timing with Daniel Pink
• Leave a review: Apple Podcasts | Spotify

Full Show Notes

(02:17) Persuasion vs. Coercion

(03:49) The Definition of Persuasion

(09:02) The Skills Needed to Become Better Persuaders

(13:00) What Matters Most in Persuasion: Curating Information

(14:46) Tactics to Refine Your Persuasion Skills

(18:37) Persuasive Tool: Listen More and Talk Less

(24:43) Dealing With Rejection

(27:06) Techniques to Handle Rejection: 3P’s & 10-10-10

(30:27) Tactics for Better Clarity

(32:10) The Most Important Question in Sales and Persuasion

(35:04) The Shift From Problem Solving to Problem Framing

(36:43) Looping as a Technique to Mitigate Disagreements

(41:40) How to Persuade Your Kids Using Motivational Interviewing

(44:59) The Importance of Social Proof in Persuasive Encounters

(47:48) Daniel's Favorite Decision-Making Heuristics

(48:25) Persuasion Tactics for Self-Motivation

(50:11) Online Pitching Tactics

(51:24) How to Use Utility & Curiosity for Email Pitches

(53:05) Daniel's New Column on The Washington Post

Connect with All the Hacks

All the Hacks: Newsletter | Website | Membership | Email

Chris Hutchins: Twitter | Instagram | Website | LinkedIn

Editor’s Note: The content on this page is accurate as of the posting date; however, some of our partner offers may have expired. Opinions expressed here are the author's alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post.

Learn more about your ad choices. Visit megaphone.fm/adchoices