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All the Hacks with Chris Hutchins
The Science-Based Tactics of Persuasion with Daniel Pink
Mar 20, 2024
Bestselling author Daniel Pink, known for his engaging insights on business and behavior, delves into science-based persuasion tactics. He discusses the difference between coercion and ethical persuasion, revealing why ambiverts may excel in sales over extroverts. Listeners learn how to handle rejection with resilience and the importance of understanding motivations in negotiations. Pink also shares techniques like 'looping' and motivational interviewing, emphasizing their powerful role in both personal and professional interactions.
56:14
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Quick takeaways
- Persuasion now relies on value-driven influence over coercion in a landscape of mutual information.
- Transition from information asymmetry to parity reshapes persuasion tactics.
Deep dives
Persuasion Tactics in a Changing Landscape
In a world transitioning from information asymmetry to parity, persuasion is evolving. Understanding the shift from coercion to value-driven influence is crucial. Research explores the realm of persuasion in a landscape of mutual information, emphasizing attunement, buoyancy, and clarity as core skills.
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