#6918
Mentioned in 2 episodes
Influence, New and Expanded
The Psychology of Persuasion
Book • 2021
In this updated version of *Influence*, Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically in business and everyday settings.
The book introduces Cialdini’s Universal Principles of Influence, including Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity, and the newest principle, Unity.
Backed by 35 years of scientific research, Cialdini provides practical advice on becoming a more skilled persuader and defending against unethical influence attempts.
The book is accessible to a broad audience, using memorable stories and relatable examples to make the subject surprisingly easy to understand.
The book introduces Cialdini’s Universal Principles of Influence, including Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity, and the newest principle, Unity.
Backed by 35 years of scientific research, Cialdini provides practical advice on becoming a more skilled persuader and defending against unethical influence attempts.
The book is accessible to a broad audience, using memorable stories and relatable examples to make the subject surprisingly easy to understand.
Mentioned by
Mentioned in 2 episodes
Recommended by 
Daniel Pink as a must-read for understanding persuasion principles, specifically social proof.
Daniel Pink as a must-read for understanding persuasion principles, specifically social proof.
195 snips
The Science-Based Tactics of Persuasion with Daniel Pink
Mentioned by 
Dave Asprey as a book that has sold 5 million copies and contains six principles of influence, later updated to seven.
Dave Asprey as a book that has sold 5 million copies and contains six principles of influence, later updated to seven.
22 snips
7 Ways to Influence People – Robert Cialdini, Ph.D., with Dave Asprey : 821
