Elevate with Robert Glazer Elevate Classics: Katy Milkman on How To Make Lasting Changes In Your Life
14 snips
Aug 7, 2025 
Katy Milkman, a renowned expert on behavior change and professor at The Wharton School, shares her insights on making lasting personal and professional changes. She discusses the psychology of change, emphasizing the importance of framing for acceptance. Katy also highlights the role of enjoyment in achieving goals, introduces innovative strategies like 'temptation bundling', and explores the complexities of decision-making amid team loyalty. She encourages pursuing curiosity in career choices, enhancing motivation through meaningful connections, and leveraging commitment for achieving long-term goals.
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Epiphany on Daily Decisions' Impact
- Katy Milkman describes her epiphany learning that daily decisions cause 40% of premature deaths in the U.S.
- This realization refocused her research exclusively on how to help people make positive lasting change.
Loss Aversion Drives Change Resistance
- People resist change because losses feel more painful than gains feel pleasurable.
- Loss aversion explains why even beneficial changes face opposition from those affected.
Bundle Losses with Gains
- When communicating change, bundle losses and gains together and highlight the net positive outcome.
- This reduces the psychological pain of losses and helps people accept change more easily.
