MarTech Podcast ™ // Marketing + Technology = Business Growth

The State Of Marketing Data & Analytics

Aug 11, 2024
Guest
Patricia Rollins
Patricia Rollins, Head of Marketing at Typeform, specializes in harnessing marketing data to enhance customer experience. She discusses the seismic shifts caused by the decline of third-party cookies and the rise of AI, urging marketers to get creative with engaging, personalized content. Patricia also emphasizes the importance of first-party data, navigating privacy regulations, and balancing data-driven strategies with the human touch in customer interactions, ultimately paving the way for a smarter marketing landscape.
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Episode notes
1
Intro
00:00 • 3min
2
Balancing Data-Driven Marketing with Personalization
03:00 • 3min
3
Navigating Marketing Data and AI Innovations
05:42 • 7min
4
Evolving Marketing Strategies in a Cookie-less World
13:05 • 2min
5
Enhancing Customer Experience Through One Funnel and Data Analytics
15:16 • 2min
6
Navigating Marketing Data in an AI Era
17:44 • 5min
7
The Shift Towards First-Party Data and Future of Marketing
22:21 • 4min