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5min chapter
The State Of Marketing Data & Analytics
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating Marketing Data in an AI Era
This chapter explores the challenges and innovations in marketing data and analytics, particularly in light of AI integration and new privacy regulations. It emphasizes strategic adaptations, including permitted targeting and leveraging consented data, to maintain effective audience engagement in a changing landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode