MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The State Of Marketing Data & Analytics

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating Marketing Data in an AI Era

This chapter explores the challenges and innovations in marketing data and analytics, particularly in light of AI integration and new privacy regulations. It emphasizes strategic adaptations, including permitted targeting and leveraging consented data, to maintain effective audience engagement in a changing landscape.

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