MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The State Of Marketing Data & Analytics

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Balancing Data-Driven Marketing with Personalization

This chapter explores the connection between data collection and personalized marketing, highlighting the need for a human touch in customer interactions. It also discusses challenges related to third-party data restrictions and offers strategies for effective personalization through mindful data practices.

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