Patricia Rollins, Head of Marketing at Typeform, specializes in harnessing marketing data to enhance customer experience. She discusses the seismic shifts caused by the decline of third-party cookies and the rise of AI, urging marketers to get creative with engaging, personalized content. Patricia also emphasizes the importance of first-party data, navigating privacy regulations, and balancing data-driven strategies with the human touch in customer interactions, ultimately paving the way for a smarter marketing landscape.
