MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The State Of Marketing Data & Analytics

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Evolving Marketing Strategies in a Cookie-less World

This chapter explores the shift in marketing strategies due to the decline of cookie usage, emphasizing the importance of understanding customer behavior. It also examines the role of artificial intelligence in improving engagement and automating marketing processes.

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