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4min chapter
The State Of Marketing Data & Analytics
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Shift Towards First-Party Data and Future of Marketing
This chapter explores the shift from third-party data reliance to the strategic importance of first-party and zero-party data in marketing. It highlights the potential for marketers to build self-sustained audiences and sets the stage for upcoming discussions on customer engagement and user experience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode