The State Of Marketing Data & Analytics
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Shift Towards First-Party Data and Future of Marketing
This chapter explores the shift from third-party data reliance to the strategic importance of first-party and zero-party data in marketing. It highlights the potential for marketers to build self-sustained audiences and sets the stage for upcoming discussions on customer engagement and user experience.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
