The State Of Marketing Data & Analytics
MarTech Podcast ™ // Marketing + Technology = Business Growth
Enhancing Customer Experience Through One Funnel and Data Analytics
This chapter explores the One Funnel model and its application using Typeform to improve customer experiences. It covers targeted audience engagement, data enrichment through integrations, and the role of analytics in achieving success, while addressing challenges in data ingestion and the potential of AI in enhancing research processes.
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