MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The State Of Marketing Data & Analytics

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating Marketing Data and AI Innovations

This chapter explores the changing dynamics of marketing data collection and the integration of AI to enhance personalized customer experiences. It also addresses the challenges posed by privacy regulations and the need for businesses to adapt their strategies for effective engagement.

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