Modern Wisdom #180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
Jun 6, 2020
Join neuro-marketer Prince Ghuman, who blends neuroscience with consumer psychology, and neuroscientist Matt Johnson, exploring the captivating ways marketing reshapes our brains. They reveal how our perceptions aren't always reality, from turning dog food into gourmet meals to the surprising effects of pricing strategies. Dive into why memory is complex and how pleasure and pain influence our buying behavior. Plus, discover the dark side of digital addiction and how marketers play on cognitive biases to sway your decisions.
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Mental Models
- Our brains don't directly experience reality, but construct mental models of it.
- These models are influenced by factors like branding, shaping our reality.
Nike Golf Club Study
- Golfers hit further with Nike-branded clubs, despite being identical.
- This demonstrates how branding influences performance through mental models.
Dog Food and Pâté Experiment
- Participants couldn't distinguish dog food from pâté when presentation was elevated.
- Visuals and context heavily influence taste perception, highlighting mental models' power.
