#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
Modern Wisdom
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Anchors Away: The Psychology of Pricing
This chapter explores how marketers use anchors to shape consumer perception and decision-making, particularly through pricing strategies. It examines the psychological impact of reference points, illustrated by case studies such as a department store's reliance on price anchors and the effects of novelty in consumer attention. Additionally, it discusses the interplay of humor and surprise in marketing, highlighting memorable campaigns like Cadbury's gorilla advertisement and their effectiveness in capturing audience interest.
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