#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
Modern Wisdom
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The Neuroscience of Marketing
This chapter explores the fascinating intersection between neuroscience and marketing, focusing on how understanding brain functions can optimize marketing strategies. It emphasizes the importance of mental models and sensory experiences in shaping consumer perceptions and interactions with products, using notable examples like the successful Cheetos campaign and wine tasting studies. The discussion reveals how marketing can manipulate perceptions, illustrating the significant impact of factors like presentation and branding on our enjoyment and understanding of food and beverages.
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