#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
Modern Wisdom
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Exploring the Complexity of Memory
This chapter examines the multifaceted nature of memory, highlighting its reconstructive processes and the influence of emotional context on recall. It discusses various memory types and techniques to enhance memorability, including experiential marketing strategies. The chapter also raises philosophical questions regarding memory's role in personal identity and accountability, particularly in relation to traumatic experiences.
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