#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
Modern Wisdom
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Digital Addiction and Consumer Awareness
This chapter explores how digital platforms monetize compulsive behaviors through engagement metrics, drawing parallels between social media strategies and addictive gambling practices. It emphasizes the imbalance in awareness between marketers and consumers, urging a transformation in consumer expectations towards transparency and respect for privacy. The discussion also delves into the psychological influences on decision-making, challenging perceptions of free will and highlighting cognitive biases that marketers exploit.
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