#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
Modern Wisdom
00:00
Marketing Meets Psychology
This chapter explores the evolving intersection of marketing and psychology, emphasizing the shift towards understanding consumer psychographics over demographics. It highlights the value of experiential marketing and authentic consumer experiences in a post-pandemic environment, alongside the importance of emotional engagement. The speakers also share their motivations for writing their book, inviting listeners to delve deeper into these insights through their blog and other resources.
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