Startups For the Rest of Us Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)
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Jan 21, 2025 Laura Roeder, founder of Paperbell and former creator of MeetEdgar, shares valuable insights for bootstrapped SaaS founders. She discusses practical steps for hiring your first team member on a budget and the importance of testing pricing with existing customers. Laura highlights targeted content strategies to attract leads and the significance of knowing your best customers. She also emphasizes leveraging limited resources effectively to build a pipeline of potential clients.
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Prioritize Quality Over Cost When Hiring
- When hiring on platforms like Upwork or Fiverr, pay a bit more for higher quality freelancers.
- Don't necessarily look for the cheapest option; prioritize experience and reliability.
First Hire Recommendations
- Hire customer service first, even part-time, to free yourself from constant distractions.
- A general virtual assistant can also handle various tasks like marketing or tech grunt work.
Practical Pricing Tests
- Test pricing by making a change and rolling it back if it doesn't work.
- Don’t split-test prices with existing customers; adjust pricing page and observe results.
