Startups For the Rest of Us
Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)
Jan 21, 2025
Laura Roeder, founder of Paperbell and former creator of MeetEdgar, shares valuable insights for bootstrapped SaaS founders. She discusses practical steps for hiring your first team member on a budget and the importance of testing pricing with existing customers. Laura highlights targeted content strategies to attract leads and the significance of knowing your best customers. She also emphasizes leveraging limited resources effectively to build a pipeline of potential clients.
36:28
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Quick takeaways
- Making the first hire, even on a limited budget, can be accomplished by outsourcing tasks like customer service to freelancers.
- Testing pricing strategies should be done transparently and cautiously, ensuring that existing customers are informed and comfortable.
Deep dives
Making Your First Hire
Transitioning from a solo founder to a team requires careful consideration of when and whom to hire. It's important to prioritize tasks that are time-consuming or distracting, such as customer service, which can significantly drain a founder's attention. For those with limited funds, hiring a part-time customer service representative or a virtual assistant can be a practical solution, allowing the founder to focus on marketing and sales. Platforms like Upwork or onlinejobs.ph offer opportunities for finding reliable freelancers within budget, enabling a small business to allocate resources effectively without overstretching finances.
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