Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)
Startups For the Rest of Us
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Targeted Content Strategies in B2B Marketing
This chapter explores the creation of effective targeted content that aligns with sales, specifically focusing on bottom-of-funnel content for potential customers. It emphasizes the importance of selecting the right marketing platforms and metrics to optimize engagement and conversions, particularly for B2B SaaS companies.
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