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12min chapter
Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)
Startups For the Rest of Us
Targeted Content Strategies in B2B Marketing
This chapter explores the creation of effective targeted content that aligns with sales, specifically focusing on bottom-of-funnel content for potential customers. It emphasizes the importance of selecting the right marketing platforms and metrics to optimize engagement and conversions, particularly for B2B SaaS companies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode