In episode 750, Rob Walling is joined by Laura Roeder, founder of Paperbell, to answer intermediate listener questions. They discuss making your first hire with limited funds, testing pricing models with existing customer bases, and more. Laura also provides some great advice on content marketing, drawing from her past experience at MeetEdgar.
Topics we cover:
- (3:14) – Building a team before you can afford your first, full time hire
- (11:11) – Testing pricing with existing customer bases
- (19:00) – What type of content should you focus on?
- (25:20) – Growing a pipeline of leads with limited resources
- (31:00) – Who are your 100 best customers?
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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