Strategies for Targeting Ideal Customers and Effective Retargeting

In episode 750, Rob Walling is joined by Laura Roeder, founder of Paperbell, to answer intermediate listener questions. They discuss making your first hire with limited funds, testing pricing models with existing customer bases, and more. Laura also provides some great advice on content marketing, drawing from her past experience at MeetEdgar.

Topics we cover: 

• (3:14) – Building a team before you can afford your first, full time hire
• (11:11) – Testing pricing with existing customer bases
• (19:00) – What type of content should you focus on?
• (25:20) – Growing a pipeline of leads with limited resources
• (31:00) – Who are your 100 best customers?

Links from the Show: 

• SaaS Institute
• TinySeed
• TinySeed Tales is Back: S4E1
• Lauraroeder.com
• Laura Roeder (@lauraroeder.bsky.social) | Bluesky
• Paperbell
• Episode 473 | Managing Annual Subscriptions, Low-price vs. High, Being a Non-Developer Founder, and More Listener Questions with Laura Roeder
• Exactly How I Cold Emailed My Way to A Life-Changing Exit (And You Can Too) by Laura Roeder
• The SaaS Playbook
• Buy Back Your Time by Dan Martell
• If I Started SaaS in 2024, Here’s My B2B Content Strategy for $1M ARR
• The Ultimate Sales Machine by Chet Holmes

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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