Social Media Marketing Podcast

Using YouTube to Generate Leads

Dec 22, 2022
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ANECDOTE

From Dental Hygienist To YouTube Agency

  • Marley started as a dental hygienist and built social media work on the side until it became her business.
  • She grew from helping local offices to running a YouTube agency and studio that serves entrepreneurs.
INSIGHT

YouTube Is Evergreen Real Estate

  • YouTube acts like evergreen real estate that promotes your content and can pay you over time.
  • Properly made videos keep working as long-term traffic assets that outlive daily content churn.
ADVICE

Optimize For Humans, Then Search

  • Optimize for humans first and search second; delivery and value beat pure SEO.
  • Structure videos to retain attention because watch time is the core ranking signal on YouTube.
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