How to Build a Sales Funnel With YouTube Videos

In your content, you want to use push-pull language. Not everyone is meant for you and you're not meant for everyone. So in that content, like we call out the kind of people that we serve. In this client's example, he's from church marketing university. I work with pastors that have churches of this size because that's also really important to call out. And okay, here's the path in front of me that I can say yes to.