The Elsa Story Lesson Application

"I love the idea of having a real piffy hook at the beginning and some sort of an outro that gets them to maybe watch another video," he says. "The way that I look at YouTube videos is that it's like page one of the funnel, like YouTube, the way that we talk about it is if content didn't generate a lead or a sale, it wasn't marketing." He adds: "We are considering that YouTube is doing the marketing for us that we are speaking that sales message"