How to Make a Video Marketing Campaign Work for You?

The engagement break can also be the little like stop for commercial for the thing. But we still want to make it quick because they're going into the next bullet point of value. When people start to feel that the video is ramping up, when you've already done that, hey, thanks so much for watching. I hope you like this. Boom, they're gone. They're not going to stay around for the little goodbyes. So I just go straight from the last point into the call to action without ramping down or feeling like we're closing the video. Just go straight into it.