How to Create Video Content That People Want to Watch

Marley: There is so much content that is competing for everyone's attention. So what is the process for creating great video that people are going to want to watch? Marley: I like to reverse engineer what to apply on YouTube by observing strategies outside of YouTube. And then also about making the outro, the call to action, but also the intro to the next video which is what's going to make your videos bingeable.