Providing Value in a Way That's Irresistible to Say No To

There's a variety of different resources you can use. Webinars can show the what and then you sell the how. You want it to be something that you can scale if you are going to be offering one on one calls. If I am on a sales call or I'm on a funnel and I feel like this person knows my problems and they like they're describing what's in my head exactly,I don't even need to know yet what they're selling for me to take my money.