3min chapter

Social Media Marketing Podcast cover image

Using YouTube to Generate Leads

Social Media Marketing Podcast

CHAPTER

What Are Some of the Big Mistakes That You See People Making With Their Videos on YouTube?

YouTube videos can be much longer in a length, right? And I think you've really hit on something because so many social marketers today are in this treadmill of just constantly pumping out content. So the content effort that you're making now, why not put it into a platform that's going to be an evergreen asset? Like I kind of joked before, it's like turning your videos into an army of salesmen who don't eat sleep or ask for a raise. They're working for you around the clock.

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