The Storytelling Formula

Before I create any piece of content, I'm thinking what's the epiphany that I want my audience to have? Like if nothing else, what do they walk away with? Then I think of the lesson, how do I break this down into, is it steps? Is it part ABC? Like whatever that is. But how do I teach the lesson? You know, when we were getting bedtime stories growing up, every story had a moral to the story. We had to share it through a story that that's how we tie in the emotions to it. And so in that story selling, that's what's really creating the connection to the content rather than just riffing.