
Let's Talk Loyalty #380: Understanding Loyalty in Europe - Getting to know Samsung Members
19 snips
May 16, 2023 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 3min
Samsung's Favourite Loyalty Program
02:43 • 2min
What Is Your Favourite Loyalty Program?
04:28 • 2min
How I Got Into Loyalty Cap
06:12 • 2min
How Samsung's Loyalty Strategy Has Benefited the Luxury Industry
08:38 • 4min
Samsung Members: The Heart of the Samsung Experience
12:11 • 2min
How Samsung Is Bringing Its Passions to Life for Its Members
14:24 • 5min
Samsung's European White Paper
19:07 • 2min
How Samsung Is Able to Tailor Its Marketing to Local Market Needs
20:57 • 3min
The Future of Loyalty Marketing
23:52 • 4min
The Role of Corporate Social Responsibility in Loyalty
27:26 • 2min
The Importance of Loyalty and Customer Engagement
29:27 • 4min
How to Measure Success for Samsung Members
33:40 • 3min
How Samsung Is Managing the Loyalty Industry
36:34 • 3min
How Christina Zilliani and Addie Dass Are Recommending New Products and Services to Their Members
39:05 • 3min
How PetSmart Is Using Gamification to Drive Emotional Engagement With Customers
41:37 • 2min
How to Build a Conversational Loyalty Program
43:24 • 2min
Let's Talk Loyalty
45:08 • 2min
