#380: Understanding Loyalty in Europe - Getting to know Samsung Members
Let's Talk Loyalty
00:00
The Future of Loyalty Marketing
I think that stakeholder integration really shows out really strongly across the program actually and that local market adaptation must be a huge contributor to the to the program's success. I think we have great momentum right now because of the advent of the cookulous worldright like everyone's been talking about this for a couple years The fact that cookie cookies are removed being removed from media is driving increased importance of our first party data for companies so the loyalty program can play a vital role in helping a customer in a brand to help a brand collect customer data.
Play episode from 23:52
Transcript
