#380: Understanding Loyalty in Europe - Getting to know Samsung Members
Let's Talk Loyalty
The Role of Corporate Social Responsibility in Loyalty
Sustainability and the rise of sort of corporate social responsibility in loyalty was something that was talked about a lot I know loyalty magazine have just covered a big piece on it as well is that something that you think programs should be looking out for for the next couple of years. Yeah I think that was one of my most interesting observations actually across the 24 markets that we looked at in the paper the different stages that each of the markets are at in functional versus emotional engagement. Within every market there were some great case studies of brands that were breaking the norm and really moving into that emotional space but but some markets very much more in that in that transactional space so I think those were those were some
