#380: Understanding Loyalty in Europe - Getting to know Samsung Members
Let's Talk Loyalty
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Samsung Members: The Heart of the Samsung Experience
Samsung members is a place where it's empowering our customers to get more out of their products and it's helping them to feel rewarded. It was launched in 2015 and it's really evolved to being the heart of the Samsung experience so you access your phone you go thereYou understand what rewards you get do you understand what content is relevant to useLots of hints and hacks and tips to get the most out of your device that's relevant to your passions. Ultimately it's both an app but also a web experience in some markets that customers can access so that they can really have better use of their device. We've got over 60 million members within Europe and so we're really proud of how the programme
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