#380: Understanding Loyalty in Europe - Getting to know Samsung Members
Let's Talk Loyalty
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How PetSmart Is Using Gamification to Drive Emotional Engagement With Customers
Loyalty programs are capturing relevant first party data and I think innovations that help drive that are really exciting. The other element I liked at the conference was the presentation on different gamification elements that could be done so there was one example using Gillette where they were really having a more interactive way to capture how you need to shave what your feelings are on it. It's not something that you would think would be very you know you could ask a lot of questions and people would have a lot of thought on it but actually it showed that there were some neat ways to kind of get a better understanding of why customers need this then they can recommend the right product for them.
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