#380: Understanding Loyalty in Europe - Getting to know Samsung Members
Let's Talk Loyalty
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How to Measure Success for Samsung Members
Loyalty is the way that you can create a bigger relationship for your brand with your customer and actually you can play a greater role in their lives. We have quite a lot of metrics in place to make sure that ultimately we're going in the right direction from enrollment to engagement, then ultimately the business KPIs of retention and cross-sell I think when you've got ambitions that big and opportunities that's sizable how on earth do you measure success for Samsung members yes.
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