Marketecture: Get Smart. Fast.

Episode 25: Antonio Garcia-Martinez builds attribution for Web3

Jun 23, 2023

44:01

Creator website

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Episode notes

Introduction

3min

Spindle's Analytics for Web 3 Companies

4min

The State of Advertising and Marketing in Web 3

4min

The Resurrection of Cryptocurrency

2min

The Consequences of Web3 Gaming

4min

The Importance of Identity in Attribution

5min

The Future of Multi Touch Attribution

2min

Should Facebook Monetization Be Open?

5min

The Zuck Elon Cage Batch

3min

10.

Zuck and Elon Musk: A Real Story

2min

11.

The Most Amusing Outcome Is the Most Probability

2min

12.

The Future of IDs

4min

13.

The Future of Ad Tech

3min

Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building attribution for Web3 and convinces Ari it's actually a good idea.

Also, apparently Zuck is about to murder Elon in the ring.

Also:

NBC CTV marketplace: https://www.hollywoodreporter.com/business/business-news/cannes-lions-nbcuniversal-comcast-advertising-buy-multi-market-1235518791-1235518791/
ID5 integrated into TTD: https://www.adexchanger.com/online-advertising/the-trade-desks-id5-integration-makes-european-audiences-more-addressable/

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